Digitalni marketing kao efikasno sredstvo promocije
DOI:
https://doi.org/10.5937/ekonsig2102093PKeywords:
digitalni marketing, promocija, potrošači, kompanijaAbstract
Termin "digitalni marketing" je jednostavno opisati. Brojni su načini da promovišete vašu organizaciju online, na osnovu Optimizely.com. e-mejl, pop-up reklame, društvene mreže, pretraživačke mašine, Google AdWords, i druge forme Internet marketinga su primeri. Tradicionalni marketing je usresređen na promovisanje vaše kompanije korišćenjem fizičkih flajera, bilborda, televizije, radija, dok digitalni marketing stavlja fokus na promovisanje vaše kompanije putem Interneta. Sa druge strane web marketing pruža mnogo više promotivnih mogućnosti. Svrha ovog istraživanja je da utvrdi značaj, primenu i efikasnost digitalnog marketinga u današnjem okruženju. Pored ovoga, cilj je da identifikuje najefikasniji metod digitalne promocije u Srbiji.
Downloads
References
Adams, R. (2017) What Is Online Marketing? The Definitive Guide To Internet Visibility. Retrieved from: https://www.forbes.com/sites/robertadams/2017/04/27/what-is-online-marketing-the-definitive-guide-to-internet-visibility/#30c30ce4377f
Association for Consumer Research (ACR) (1999) Global and Cultural Perspectives on Web-Based Chatting: An Exploratory Study. https://www.acrwebsite.org/volumes/11356/volumes/ap04/AP-Q4
Chourasiya, A. (2017) Online Marketing: Impact on society. IJEDR, Volume 5, Issue 2, Retrivied from: https://www.iiedr,org/papers/IJEDR1702239.pdf
Cuyler, A. (2010) Technology and Ethics: Online Marketing and Networking. GPSolo, 27(7), 40-45, Retrieved from: http://www.istor.org/stable/23630269
Friedman, E., Resnick, P. (2001) The Social Cost of Cheap Pseudonyms. Journal of Economics and Management Strategy, 10(2), pp. 173-199
Javed, L. (2013) Online Marketing Through Consumers: A Study of Effectiveness of Various Tools. British Journal of Management, Vol. 1(4)11-19, December 2013, Retrivied from' https://www.researchgate.net/publication/260105909_online_marketing_through_consumers_a_study_of_effectiveness_of_various_ tools
Kevin, K.L., Kotier, Ph. (2006) Marketing Management. Pearson Prentice Hall
Optimizely (2020) Online Marketing. Retrieved from: https://www.optimizely.com/optimization-glossary/onlinemarketing
Patel, N. (2020) Online Marketing Made Simple: A Step-by-Step Guide. Retrieved from: https://neilpatel.com/what-is-online-marketing
Stegemann, N., Sutton-Brady, C. (2012) Enhancing Learning Outcomes Through Application Driven Activities In Marketing. American Journal of Business Education (AJBE), 6(1), 1-6
Downloads
Published
Issue
Section
How to Cite
