• Nikola Pavlović Academy of Applied Studies Kosovo and Metohija Author
  • Marko Savić Academy of Applied Studies Kosovo and Metohija Author
  • Aleksandar Stanković MB University Belgrade Author



digital marketing, customers, marketing strategy, social media


Digital marketing is a marketing term for the marketing of products and services using digital technologies. The goal of this research is to explore the magnitude and impact of online marketing on customers, to explore social media methods, and introduce the best way to reach out to customers. The aim is to show if marketing methods used by companies are appealing to customers as well as to find out which marketing strategy is most successful for a target market by organizing a survey that is focused on social media and email marketing, and to predict where the customers want to see business marketing.


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How to Cite

IMPACT OF DIGITAL MARKETING ON CUSTOMERS. (2024). Ekonomski Signali: Poslovni Magazin, 18(2), 107-113.

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