BANK MERGERS AND ACQUISITIONS AS CHOICE STRATEGIES IN BUSINESS DECISIONMAKING

Mirjana Mrvaljević; Gordana Jovanović; Jasminka Đuričanin

doi:10.5937/ekonsig2601081M

Authors

Mirjana Mrvaljević Academy of Applied Studies Kosovo and Metohija, Peć in Leposavić Department, Leposavić Author https://orcid.org/0000-0002-0124-0423
Gordana Jovanović Academy of Applied Studies Kosovo and Metohija, Peć in Leposavić Department, Leposavić Author https://orcid.org/0009-0006-4431-5962
Jasminka Đuričanin Toplica Academy of Applied Studies – Department of Business Studies Blace Author https://orcid.org/0000-0002-6580-5251

DOI:

https://doi.org/10.5937/ekonsig2601081M

Keywords:

mergers and acquisitions, banking sector, competitive advantage, business decision-making, bank restructuring

Abstract

The modern banking sector is characterized by numerous changes driven by globalization, digitalization, and increasing competition in the financial market. Under such conditions, mergers and acquisitions represent an important instrument of restructuring and strategic business decision-making in banks. The aim of this paper is to analyze the impact of mergers and acquisitions on gaining competitive advantage, increasing efficiency, and strengthening the market position of banks. The paper analyzes the motives, risks, and effects of integrations, with special reference to the banking sector of the Republic of Serbia. The research results indicate that mergers and acquisitions contribute to increasing capital concentration, reducing operating costs, expanding banking services, and strengthening the competitiveness of banks. At the same time, integration processes involve certain operational and organizational risks, which is why highquality business decision-making is of crucial importance for the success of integration.

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