BUSINESS IN TE LLIG E N C E IN TH E FU N C TIO N O F B U SIN E SS IM PR O V E M E N T
DOI:
https://doi.org/10.5937/ekonsig2502165DKeywords:
Business intelligence, business, information sistemsAbstract
The purpose of this paper is also to present a general theoretical overview of knowledge, technologies and tools in the field of business intelligence, based on the evolution of relevant literature, with the aim of systematically describing each of the technologies with the possibilities of application in companies in Serbia. In this context, the introductory part of the research explains the concepts, terms, functions and methods of business intelligence and business intelligence systems. The orientation of the research is towards technology and sophisticated business intelligence tools, and research into which key factors and elements are important for the successful implementation of business intelligence tools, methods and techniques in organizations in Serbia, as well as the related examination of the current state of the tools market in the world and Serbia. Research indicates that if there is one key to the survival of business systems and companies in an increasingly competitive world, it is the ability to respond quickly to changing business conditions, which require lightning-fast detection, analysis and reaction. In this sense, the above-mentioned needs require: comprehensive, accurate, and timely information. For the aforementioned reasons, business intelligence in the world, including in our environment, is developing more and more rapidly every day. Based on the latest research in the world and references from the most competent authors in the field of business intelligence, the theoretical foundations of the business intelligence process and intelligent decision-support systems have been defined, through a systematic analysis of business improvement. Research indicates that the best business intelligence model in times of economic crisis and recession is one that will help organizations achieve a competitive advantage, while being inexpensive. For this purpose, there has been increasing talk recently about OSBI (Open Source Business Intelligence).
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