Ograničavajući faktori strategijskog pozicioniranja preduzeća u okviru postojećeg biznisa
DOI:
https://doi.org/10.5937/ekonsig2201107MKeywords:
strategija, pozicioniranje, tržište, ograničavajući faktori, konkurencijaAbstract
Strategijsko pozicioniranje, kao kritičan korak u definisanju strategije preduzeća, može se posmatrati kao jedan od najvećih doprinosa postizanju uspeha u odnosu na konkurenciju. Promene u okruženju mogu preduzeće u postojećem biznisu dovesti do potrebe formulisanja novih strategija koje će se suočiti sa eventualnim smanjenim prihodima i gubicima ili u drugom slučaju, sa neophodnošću bržeg razvoja, a sve cilju postizanja konkurentske prednosti. Svrha ovog rada je da prodiskutuje o identifikaciji i smanjivanju uticaja nekih od najčešćih ograničavajućih faktora na uspešan razvoj tržišne pozicije preduzeća u postojećem okviru poslovanja.
Downloads
References
Aaker, D.A., Mcloughlin, D. (2007) Strategic market management. West Sussex: John Wiley & Sons Ltd, 225-245
Aktouf, O. (2004) The false expectations of Michael Porter's strategic management framework. Revista Universidad & Empresa, 6(6)
Bischoff-Turner, S. (2008) From strategic planning to strategic positioning. Children's Voice, 17(3), 30-33, https://www.jstor.org/stable/48625207
Bowman, C.C., Faulkner, D.O. (1997) Competitive and corporate strategy. London: Irwin
Bright, D.S., Cortes, A.H., Gardner, D.G., et al. (2019) Principles of management. Houston, Texas: Rice University
Chowdhury, P.P. (2013) Key strategies and issues of positioning: A review of past studies. American academic & scholarly research journal, 5, 55-56
Collis, D.J. (2021) Why do so many strategies fail?. Harvard Business Review, 99, no. 4, 82-93
Cravens, D.W., Piercy, N. (2009) Strategic marketing. Boston: McGraw-Hill Irwin, 193-203
Dälken, F. (2014) Are porter's five competitive forces still applicable?: A critical examination concerning the relevance for today's business. University of Twente, Student Theses, http://purl.utwente.nl/essays/65339
Downes, L. (1997) Beyond Porter. Context Magazine
Flower, E.A. (2004) Competition, technology, and planning: Preparing for tomorrow's library environment. Information Technology and Libraries, 23, 67
Fuertes, G., Alfaro, M., Vargas, M., Gutierrez, S., Ternero, R., Sabattin, J. (2020) Conceptual framework for the strategic management: A literature review-descriptive. Journal of Engineering, 6253013
Geo Strategy Partners (2010) In defense of strategic positioning and strategic business models. https://www.greenbook.org/marketing-research/strategy-defined
Lee, Y.H. (2015) Navigating SWOT-FANP with GSM method to prioritize the strategic location. Technological and Economic Development of Economy, vol. 21, no. 1, pp. 140-163
Lublin, J.S., Mattioli, D. (2010) Strategic plans lose favor. Wall Street Journal, January 25, B7
Nouri, J., Karbassi, A.R., Mirkia, S. (2007) Environmental management of coastal regions in the Caspian Sea. International Journal of Environmental Science Technology, 5(1), 43-52
O'Shaughnessy, J. (1984) Competitive marketing: A strategic approach. Boston: Allen & Unwin
Porter, M. (2006) On competition. Boston: Harvard Business School Press
Porter, M.E. (2008) The five competitive forces that shape strategy. Harvard Business Review, 86(1), 25-40
Ries, A., Trout, J. (1972) Positioning cuts through chaos in marketplace. Advertising Age, 43, 51-54
Rowe, A., Mason, R., Dickel, K. (1982) Strategic management and business policy: A methodological approach. Boston, MA, USA: Addison-Wesley Publishing Company
Whitler, K.A. (2021) Positioning for advantage: Techniques and strategies to grow brand value. Columbia University Press
Wickham, P.A. (2001) Strategic entrepreneurship: A decision-making approach to new venture creation and management. London: Financial Times, 2nd Edition
Downloads
Published
Issue
Section
How to Cite
