A FUTURE MODEL FOR DOMESTIC FAIRS DEVELOPMENT

Authors

  • Nedeljko Prdić Ekonomist d.o.o. Novi Sad Author

DOI:

https://doi.org/10.5937/

Keywords:

fairs, development strategy, model for future

Abstract

In developed countries, fairs are a very important market institution, a unique information source, and a good presentation of one industry area or branch. Having in mind the significance of fairs as institutions of communications and selling in developed countries, and their importance in communication between a company and the market, we have to point out the problem that occures for domestic fair houses. Which way they may achieve their business goals and also goals of exibitors and costumers? The intention is to implement an adequate model of fair development in the future and enchance their business practice, and also make conditions for efficient participation of companies on fairs, in order to achieve economic and communicational goals on market.

Downloads

Download data is not yet available.

References

Andrejević A.: Sajmovi – savremeni marketing i značajan preduslov poslovnog uspeha preduzeća., Ekonomski fakultet Subotica (1994)

Kesić T.: Marketinška komunikacija, Mate, Zagreb (1997)

Kotler P.: Marketing Management, Prentice Hall, New Jersey (2003)

Maričić B.: Istraživanja potrošača u izboru i planiranju sajamskog nastupa, Marketing, Vol. 24, br 3/4 (1993)

Prdić N.: Sajmovi građevinarstva – instrument marketing komuniciranja, Ekonomski fakultet Subotica (2010)

Salai S., Hegediš I., Grubor A.: Marketing komuniciranje, Ekonomski fakultet Subotica (2007)

Stanković Lj., Avramović M.: Poslovno komuniciranje, Ekonomski fakultet Niš (2006)

Vračar D.: Strategije tržišnog komuniciranja, Privredne vesti „Europublic“, Beograd (1996)

Wilmshurst J.: The Fundamentals and Practice of Marketing, second edition, Butterworth Heinemann (1991)

Zarić S.: Čarobni svet sajmova, PS Grmeč-Privredni pregled, Beograd. (1999)

http://www.auma.de, pristupljeno: 11.06.2013.

Downloads

Published

2013-06-30

How to Cite

A FUTURE MODEL FOR DOMESTIC FAIRS DEVELOPMENT. (2013). Ekonomski Signali: Poslovni Magazin, 8(1), 35-54. https://doi.org/10.5937/

Similar Articles

1-10 of 57

You may also start an advanced similarity search for this article.