ECONOMIC PROPAGANDA AS A FORM OF  BUSINESS COMMUNICATION

Ivana Djelošević; Branka Spasojević

doi:10.5937/ekonsig2501039D

Authors

Ivana Djelošević Kosovo and Metohija Academy of Vocational Studies Author
Branka Spasojević Kosovo and Metohija Academy of Vocational Studies Author

DOI:

https://doi.org/10.5937/ekonsig2501039D

Keywords:

business communication, economic propaganda, method of communication, consumer, communication skills

Abstract

Economic propaganda, as a form of promotion, is a paid method of business communication that aims to transmit information, develop preference and encourage action in favor of the company's products and services. Economic propaganda as an activity consists of a series of procedures and methods through which the company establishes a communication link with potential consumers. For successful growth and development, companies must count on the long-term effects of their activities, which leads to the fact that new tasks are set before propaganda. Considering that the purpose of business communication is the promotion
of products and services, image building, employee orientation, we can say that business communication is of great importance for the promotional activities of companies.