EFFECTS OF THE IMAGE COUNTRY OF ORIGIN ON THE CONSUMERS DECISION
DOI:
https://doi.org/10.5937/Keywords:
country image, consumer ethnocentrism, decomposition of origin, globalization, marketAbstract
In the marketing literature and business practice, the image of the country of origin is always an interesting topic. In a very competitive market, like today is the entire European market, a large number of countries try put the beliefs and attitudes of consumers about the country of origin at the highest possible level. Countries around the world are presented in the market like any other product, because the guidelines seek to "Made in" is highly perceived by the consumers. Attitudes and the opinions of the consumers related to country of origin may change over time, depending on the level of development of a country and its economic situation, political situation, openness to the world, history and culture, as well as many other factors.
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