CULTURAL ASPECTS OF BUSINESS COMMUNICATION

Minja Vlajković; Marija Ilievska Kostadinović; Gruja Kostadinović

doi:10.5937/ekonsig2301069V

Authors

Minja Vlajković Fakultet za kulturu i medije, Univerzitet Megatrend Author
Marija Ilievska Kostadinović Fakultet za pravo bezbednost i menadžment „Konstantin Veliki“, Niš Univerzitet Union „Nikola Tesla“ Author
Gruja Kostadinović Fakultet za pravo bezbednost i menadžment „Konstantin Veliki“, Niš Univerzitet Union „Nikola Tesla“ Author

DOI:

https://doi.org/10.5937/ekonsig2301069V

Keywords:

communication, digital environment, ethics

Abstract

Cultural aspects play a significant role in the field of communication because they shape the way people communicate and understand each other. Different cultures have different communication styles, norms and expectations, making effective cross-cultural communication crucial in our increasingly globalized world. Understanding these cultural aspects can help avoid misunderstandings, build stronger relationships, and foster a more inclusive and diverse society. The ethical aspects of communication play a vital role in our society by establishing guidelines for responsible and respectful interaction. In today's interconnected world, effective communication is essential in various domains, such as personal relationships, business interactions, and professional environments. Ethical communication includes honesty, integrity, confidentiality and respect for the opinions, rights and privacy of others. Adherence to these principles ensures that individuals can engage in meaningful and productive conversations while avoiding harm to others.

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