Franšizing - između inovacije i imitacije
DOI:
https://doi.org/10.5937/ekonsig2001061SKeywords:
franšizing, franšizni sistem, inovacija, faktori uspehaAbstract
Franšizing kao poslovni koncept se nalazi na raskršcu između konzistentnosti i inovativnosti. Cilj rada je da se kroz analizu značaja inovacija i inovativnosti kao jednog od ključnih faktora uspeha franšiznih sistema ukaže na neophodnost kontinuirane implementacije inovacija unutar franšiznih sistema. U prvom delu rada se analiziraju inovacije kao ključni pokretači uspešnog poslovanja kompanije. Drugi deo rada je posvećen analizi faktora uspeha franšiznih preduzeća, sa posebnim akcentom na inovacije i inovativnost. Treći deo rada se odnosi na analizu franšizinga kao spone između konzistentnosti i inovativnosti, uz komparativnu analizu franšiznih sistema Domino's Pizza i Intergamma. Nakon sveobuhvatne analize, donose se relevantni zaključci.
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