THE IMPORTANCE OF MANAGEMENT IN DEVELOPING CITY TOURISM IN SERBIA

Dragan Milačić

doi:10.5937/ekonsig2402077M

Authors

Dragan Milačić Higer Business School of Vocation studies Cacak, Belgrade Author

DOI:

https://doi.org/10.5937/ekonsig2402077M

Keywords:

tourism, city tourism, economic development, management, international economy

Abstract

Tourism today plays an increasingly important role in the eco-nomy, and its further growth depends on the coordinated development and adaptation of the tourist product to modern market trends, where different forms of tourism of special interest are gaining more and more importance. City tourism is one of the special forms of tourism that offers this branch of the Serbian economy a long-term competitive advantage. The main strength of the city's tourist destination is the attraction complexes, which have two functions - to attract the guest and fulfill his expectations. The potential of this demand can be fully utilized by a planned and coordinated approach to the development of this tourist product. The development of urban tourism will also mean a better place for residents to live, and economic benefits for the entire community will be brought not only by higher tourist demand, but also by increased consumption of the local population stimulated by a more attractive place to live created by the development of tourist facilities. Despite numerous attractions and values, Serbian tourist products have not been properly marketed, adequately developed, nor presented and commer-cialized on the international tourist market. Serbia must significantly raise the competitiveness and attractiveness of tourist products through res-pectable world experiences and its own innovations, relying on those pro-ducts and business sectors in tourism that have a global perspective and where Serbia can build global competitiveness.

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