RELATIONSHIPS, INTERACTIONS AND COMMUNICATION IN THE GLOBAL BUSINESS-TO-BUSINESS MARKET: A CONCEPTUAL FRAMEWORK. Ekonomski signali: poslovni magazin, [S. l.], v. 21, n. 1, p. 53–79, 2026. DOI: 10.5937/ekonsig2601053D. Disponível em: https://esignali.edu.rs/index.php/es/article/view/333.. Acesso em: 13 jul. 2026.