CONCEPTUAL DEVELOPMENT AND DETERMINANTS OF BUSINESS TO BUSINESS MARKETING IN CONTEMPORARY BUSINESS. Ekonomski signali: poslovni magazin, [S. l.], v. 8, n. 2, p. 53–66, 2013. DOI: 10.5937/. Disponível em: https://esignali.edu.rs/index.php/es/article/view/173.. Acesso em: 9 jul. 2026.