Proces izgradnje brenda . Ekonomski signali: poslovni magazin, [S. l.], v. 9, n. 2, p. 33–47, 2014. DOI: 10.5937/ekonsig1402033M. Disponível em: https://esignali.edu.rs/index.php/es/article/view/161.. Acesso em: 30 may. 2026.