Poslovni engleski jezik i interkulturalna komunikacija
DOI:
https://doi.org/10.5937/ekonsig2202065MKeywords:
poslovni engleski jezik, interkulturalna komunikacija, interkulturalna kompetencija, globalno poslovanjeAbstract
Tokom poslednjih nekoliko decenija, engleski jezik, preciznije poslovni engleski jezik, postao je lingva franka u poslovnom svetu, a interkulturalna komunikacija značajna i suštinska u promenljivoj svetskoj ekonomiji. Usvajanje stručne ekonomske terminologije je presudno u ovim uslovima, a razvoj komunikacionih veština za efikasno i efektivno poslovanje postaje imperativ ekonomske globalizacije. Znanje engleskog jezika danas je nešto što se podrazumeva, naročito u bankarskom poslovanju, međunarodnoj trgovini, poslovnoj informatici, marketingu, poslovnoj komunikaciji, poslovnom pravu, turizmu i slično. Globalni poslovni odnosi, više nego ikada do sada, zahtevaju komunikaciju ljudi iz različitih socio-ekonomskih klasa, različitih kultura i sa različitih govornih područja. Ovaj rad istražuje prirodu i veze između poslovnog engleskog jezika i interkulturalne komunikacije, kao i faktore koji utiču na interkulturalnu kompetenciju poslovnih ljudi.
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