THE EFFECT OF COUNTRY OF ORIGIN OF BRAND IN CONSUMER BEHAVIOR IN SERBIA: THE CHALLENGES OF MARKETING COMMUNICATIONS. Ekonomski signali: poslovni magazin, [S. l.], v. 8, n. 2, p. 17–36, 2013. DOI: 10.5937/. Disponível em: http://esignali.edu.rs/index.php/es/article/view/171.. Acesso em: 19 apr. 2026.